New Media Will Eat Itself.

April 26, 2008

Two links pushed to me via Twitter are forming enough rumination to generate a post. This original video is blog worthy in and of it self and this blogger has seized upon it. It is biting but true enough to be funny. I must be a new media DB then. Except that I have a day job. I think that there are some new media people who are big who do it all for fun and have independent means (or are on the dole).

My peer group of new media folks are the ones who are doing other things for a living. Someone in this camp (who is far more successful in new media than I) is Scott Johnson. His Extra Life Radio Show is very, very popular and he has a web comic and other podcasts as well. He also has a full time regular job. He must be a very energetic guy to sustain this kind of output. I’m sure he would like to quit his day job, but the thing is that old school jobs pay a heck of lot better. That’s certainly true for me. I don’t even do advertising on my podcasts. I’m not going to be quiting my day job anytime soon.

The other link that makes me write is an article from The Los Angeles Times re: SXSW. Here we see new media doing self-cannibalizing at it’s finest with someone vlogging themselves while interviewing a blogger. If you want to take the analogy to its furthest, new media regenerates as it self-consumes. It feeds on itself but miraculously continues to grow in the process. If it is a Hydra, it bites off one of its own heads and two more sprout. Everyone is making content about each other which in turn generates new content.

How long can it continue? It will peak in growth like everything else. But new media itself is permanent. There will always be a segment of the population that like to write words and make videos. The gateway to entry has been forever smashed with WordPress and YouTube. There will always be someone to consume this. As a consequence, I think one thing that has died is the old media superstar. New media pulls market share and eyeballs away from old media even though it doesn’t pay the talent very well. Just like in the music industry, where there will never be another Rolling Stones, so will go the rest of old media. You won’t have enough money in old media to create an old school superstar any longer. Although, on the flip side, every element of human interest gets its own micro-celebrity. In certain instances, that micro-celebrity becomes big enough to be a micro-celebrity superstar, like Veronica Belmont, for example.

If the loss of superstars paves the road for participation in media by the masses, I think we’re all better off. Certainly, with our cameras and microphones and lighting kits, we are having more fun.

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One Response to “New Media Will Eat Itself.”

  1. wyliemac Says:

    Hey, thanks for the link. I’ll keep my day job for sure too. Right now, I make just enough to buy two or three packs of Raman noodles a day.


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