Posts Tagged ‘internet famous’

Grandiosity versus the low profile.

May 20, 2008

It occurs to me that some people put a lot of effort into leaving comments on blogs, posts in forums and even idle chatter in IRC (if you have enough windows open). It seems to me that this is low profile effort. If instead, someone took that time and effort and did his or her own blog or podcast, the result would reach more people. I have nothing against comments, posts or chats. I do all three. However, it’s not my primary internet thing. I get a lot more return for the blogging and podcasting that I do from being someone else’s minion. Yet, perhaps there is room to be both a minion in one instance and a star in another.

Some new business models are entirely dependent on getting people to comment/post/chat. In other words, the goal is to get advertising to pay for access to these folks. Perhaps some people don’t realize that? Also, if your goal is to reach out to the internet famous person at the top of the particular new media stack, sitting in the IRC for the show might not be the best way. Certainly, it’s not if you want to actually have a conversation.

This is something I’m thinking a lot about as I expand my own internet hobby ventures. For me, it is solely about the fun.

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New Media Will Eat Itself.

April 26, 2008

Two links pushed to me via Twitter are forming enough rumination to generate a post. This original video is blog worthy in and of it self and this blogger has seized upon it. It is biting but true enough to be funny. I must be a new media DB then. Except that I have a day job. I think that there are some new media people who are big who do it all for fun and have independent means (or are on the dole).

My peer group of new media folks are the ones who are doing other things for a living. Someone in this camp (who is far more successful in new media than I) is Scott Johnson. His Extra Life Radio Show is very, very popular and he has a web comic and other podcasts as well. He also has a full time regular job. He must be a very energetic guy to sustain this kind of output. I’m sure he would like to quit his day job, but the thing is that old school jobs pay a heck of lot better. That’s certainly true for me. I don’t even do advertising on my podcasts. I’m not going to be quiting my day job anytime soon.

The other link that makes me write is an article from The Los Angeles Times re: SXSW. Here we see new media doing self-cannibalizing at it’s finest with someone vlogging themselves while interviewing a blogger. If you want to take the analogy to its furthest, new media regenerates as it self-consumes. It feeds on itself but miraculously continues to grow in the process. If it is a Hydra, it bites off one of its own heads and two more sprout. Everyone is making content about each other which in turn generates new content.

How long can it continue? It will peak in growth like everything else. But new media itself is permanent. There will always be a segment of the population that like to write words and make videos. The gateway to entry has been forever smashed with WordPress and YouTube. There will always be someone to consume this. As a consequence, I think one thing that has died is the old media superstar. New media pulls market share and eyeballs away from old media even though it doesn’t pay the talent very well. Just like in the music industry, where there will never be another Rolling Stones, so will go the rest of old media. You won’t have enough money in old media to create an old school superstar any longer. Although, on the flip side, every element of human interest gets its own micro-celebrity. In certain instances, that micro-celebrity becomes big enough to be a micro-celebrity superstar, like Veronica Belmont, for example.

If the loss of superstars paves the road for participation in media by the masses, I think we’re all better off. Certainly, with our cameras and microphones and lighting kits, we are having more fun.